Pricing & Promotions REVENUE
Optimize pricing strategy and promotional effectiveness.
Active Promotions Performance
| Promotion | Category | Discount | Uplift | ROI | Status |
|---|---|---|---|---|---|
| Summer Coolers | Beverages | 15% | +42% | 2.8x | Excellent |
| Snack Attack | Snacks | 20% | +28% | 1.9x | Good |
| Staples Saver | Staples | 10% | +8% | 0.9x | Underperforming |
| Beauty Boost | Personal Care | 25% | +65% | 3.2x | Excellent |
Pricing Insights
Alert: Staples Saver
ROI is below breakeven at 0.9x. The 10% discount is insufficient to drive meaningful volume. Recommend either increasing to 15% or ending promotion early.
Opportunity: Beauty Boost
Exceptional performance with 3.2x ROI. Consider extending this promotion by 2 weeks and expanding to additional SKUs in the category.